May 31, 2013

Geography and personality…Ties that bind?

One of the refrains of real estate is “location, location, location,” but how much is the appeal of location also driven by personality? This post on the Sustainable Cities Collective website discusses “the significance of geography and location to the personality of various people in the United States of America” and how research seems to indicate that birds of a feather do indeed flock together. The State Personality Map is interactive, letting you click through five different types of personalities (Openness, Conscientiousness, Extroversion, Agreeableness and Neuroticism) and view how states rank in each of these categories. Take a look and see if you agree or disagree with the map’s assertions.

One takeaway from this for neighborhood planners is that they can map out development concepts and layouts that appeal to the predominant personality types in a state (or an even more localized area, if the data drills down enough). It adds another layer of analysis to the “Well, they loved this in Reston” historical context, and can save developers from trying to push the wrong types of developments in areas that may not support them.

If nothing else, we can have a grand old time comparing state ratings and arguing over the results. Would you base a move on the State Personality Map, or are there other factors that outweigh a community’s personality on your choice of where to live?

Geography and Personality - Are they related? Sustainable Cities Collective
The United States of Mind, WSJ

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